An ex-Direct-to-Garment Specialty Sales Unit has been transformed into a broader Apparel Solutions segment in order to keep up with changing market demands
Cleveland, Ohio — The Millcraft Paper Company today announced the re-launch its Direct-to-Garment specialty sales unit (DTG), as part of a larger-based Millcraft Apparel Solutions segment. This rebrand is in line with the rapidly changing technologies within the apparel printing market and growing consumer demand to have advanced equipment and services. Millcraft’s Apparel Solutions now envelops DTG, Direct-to-Film (DTF), and a multitude of capacities within the apparel decorating space.
Digital apparel printing is predicted to rise by 65% within the next decade, reaching $230 Billion by 2029. This market has seen tremendous popularity and is one of print’s fastest-growing segments.
Travis Mlakar, Millcraft President and Chief Executive Officer, says, “We’re in the business of supplying what our customers need. Their needs are changing and we recognize the need to provide them with multiple technologies. Millcraft will adapt with our customers to meet their evolving needs. We’ll be adding resources and infrastructure so that they can diversify and expand.
Eric Deem, Millcraft Apparel Solutions Sales Manager, says, “Millcraft not only has the experience and expertise to help businesses grow this advantageous vertical, but we’re here to help you create and operate your business more successfully with this technology.”
Deem and his team are apparel printing specialists who can help apparel decorators of all sizes and industries to optimize their profitability and efficiency. “We’re here to assist every step of the way – with installation, training, and support,” says Deem.
In conjunction with the rebrand, Millcraft is proud to announce a new partnership with industry-leading Epson® to offer its full line of industrial apparel and décor printers for fast speeds, sharp vibrant images, and quick ROI for small businesses to large companies.
The Cleveland-based distributor continues to invest in its core customer base – today’s commercial printers, who are seeking to diversify beyond traditional paper and print to meet the changing demands of the marketplace. In addition to apparel decorating, Millcraft’s expanded core product lines now include retail and beverage packaging; wide format equipment and supplies; graphics and specialty media; office, shipping and mailing supplies; and facilities solutions.