WTTB, a specialist trade equipment retailer that sells clothing and accessories, has now added new apparel products to its line-up.
WTTB in Sunderland and London, part of Precision Proco Group said they have been expanding their merchandise over the past 12 months and are now offering personalized clothing.
A range of t-shirts – including budget, everyday, and organic – are now on offer, as are bespoke hoodies, tote bags, and aprons, which can all be printed with a unique image or logo.
Louise Stephenson said that the WTTB range has been introduced as a response to customers’ demand.
“We are constantly asked about t-shirts and other clothing items so it’s something that has been on our radar for quite a while.
“We have had a very good response so far to the new products and will be adding to our offering on a regular basis.”
For the production of apparel, the company has purchased a DTFMagic-60PRO DTF printer as well as an H650 shake powder machine and an HTP123 pro heat press. This kit will be used by Precision Proco Group and WTTB.
The Language of Speaking Printweek, Stephenson added: “The fact that we can produce these items at an affordable price point is one of the drivers for us. There’s also been a huge surge in demand for personalised products and being able to offer these items to people who may be starting a company or developing a brand at a cost-effective price made it a logical step for us as a business.
“These are just the first items and we’ll be looking to develop the offering with additional products.”
She said that while apparel wasn’t an area the business had previously actively pursued, if a client did have a specific request, it had outsourced the work in the past for them as part of its service. Now, though, she said it can offer “one-off items at a competitive price with a quick turnaround”.
WTTB also expanded its seasonal product ranges to include items like personalised snow globes and baubles. These items join the existing items, such as custom advent calendars and wrap paper.