Between 2023 and 2033, the Oceania digital textile printer market is projected to grow rapidly at a CAGR of 4.3%. By 2033, its value will likely exceed $150 million. By 2023, the market is likely to surpass an estimated valuation of US$98.4million.
Future Market Insights projects that the expansion of ecommerce will increase demand in Oceania for digital textile print. E-commerce allows small and medium textile manufacturers to easily reach a large audience of consumers.
E-commerce has been a great benefit to people who reside in rural or unserviced areas. On-demand printing is becoming more popular, which can be met by digital textile printing technology.
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Textile industry customization has grown due to e-commerce. It is partially because the Internet interface and its capacity have given users more options.
The modern consumer prefers specialized, personalized products that are made with flexible digital textile print techniques.
E-commerce websites are also fueling the demand for durable textiles as customers become more conscious of their impact on the environment.
In the last few years, using less water as well as reducing energy and chemical usage has become commonplace in industry. Digital textile printing is therefore more environmentally friendly than conventional textile print techniques.
The stiff competition has led to an increase in demand for printing solutions that are both versatile and affordable. Small and medium businesses have been encouraged to accelerate the adoption of digital textile printing. The trend will continue to drive the market over forecast.
Oceania Digital Textile Printers: Market Analysis and Key Findings
- The Oceania digital textile printer industry is anticipated to reach a valuation of US$ 98.4 million by the end of the year 2023.
- The market is expected to reach a total size of US$ 150 million by the end of the forecast period 2023 to 2033.
- The CAGR for the market during 2023 to 2033 is projected to be at 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million From 2023 to 2033.
- Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of US$ 71.6 million in 2023.
“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. Automation, eco-friendly dyes and direct-to fabric printing have made it feasible to produce textiles with excellent quality at an affordable price. Digital textile printing has also become more popular as the number of ecommerce options increases. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Digital Textile Printing Market Landscape: Competitive Landscape
Oceania’s digital textile market is marked by the adoption of numerous strategies. Consolidation is one of the major strategies, but there are also other actions like mergers, acquisitions and new product innovation.
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. The digital textile market in Oceania is highly fragmented, and Tier 1 companies hold 20-25% of the total market share.
As an example,
- On October 20, 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
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Oceania Digital Textile Printer Market By Category
By Printer Type
- Direct-to-Garment Printer
- Direct to Fabric Printer
By Substrate
- Cotton
- Silk
- Rayon
- Linen
- The use of Polyester
- Polyamide
- Wool
- Additional Substrates
The Ink Type
- Reactive
- Acid
- Disperse
- Pigment
The size of your printer can be determined by:
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Direct Sales by Manufacturers
- Distributors/ Suppliers
- Shoppers can find a variety of products at discounted prices.
- E-Commerce
By end use:
- Clothing & Apparels
- T-shirts
- Pants
- Leggings
- Caps
- Sweatshirts
- Hoodies
- Shorts
- Golf shirts
- Others (Jackets, Tie, etc.)
- Household
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- The technical textiles
- Others (Flags & Banners)
The Country List
- Australia
- New Zealand
- Papua New Guinea
- Fiji
What FMI is
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. This report highlights the growth opportunities in different segments based on source, application, sales channel and end use over the next 10 years.
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