ELLYHA Swiss Fashion, a brand known for fusing the digital and physical worlds, has announced a new collaboration with collectID. The company, phygital innovations, uses NFC, blockchain and NFT technologies to develop a distinctive ecosystem that engages customers and brands. This venture introduces NFC tags linked to a Digital Product Passport within ELLYHA’s clothing, aligning with the upcoming EU Regulation on Digital Product Passports, making ELLYHA and collectID lead the way, setting a fresh standard for these passports in the fashion realm.
Elissa Lefoll, ELLYHA’s Founder, expressed enthusiasm about this collaboration, highlighting the ability for customers to track their garment’s journey through the Digital Product Passport. The Digital Product Passport encourages conscious consumption and fosters a closer relationship between the wearer of a garment and its fashion choice.
ELLHYA’s latest collection now offers customers in-depth insights into their garments, such as material composition, origin, and supply chain transparency, accessible through a simple tap on the NFC tag and unlocking the garment’s digital twin on the ZATAP app. The proportion of repurposed fabric, mainly sourced from Nona Source – a premium circular material platform supported by LVMH – can be accessed as well. ELLYHA is further amplifying sustainability by providing repair services for their products, encouraging longevity and enhancing the garment’s lifespan.
The second ELLYHA line builds upon their initial collaboration, in which NFC tags, unique serial numbers, and NFC tags, were implemented. Customers can pre-order on the website to ensure they get their desired pieces. To mark the launch of the collection, ELLYHA set up a shop pop-up in Geneva. Customers were able to see the fusion of technology and fashion first hand.