San Francisco 49ers season ticket holders acquired a bit of wearable know-how courtesy of Avery Dennison and Levi’s.
The supplies science and digital identification options firm labored with the San Francisco-based denim big to make a commemorative iron-on patch celebrating 10 seasons of the Nationwide Soccer League group enjoying in Levi’s Stadium.
The embroidered patch has an embedded NFC chip that unlocks a “Thank You, Season Ticket Holders” video message from San Francisco 49ers normal supervisor John Lynch that includes highlights from the previous 10 seasons. The patch makes use of AD TexTrace Warmth Seal know-how to embed the chip.
The patches have been despatched to all season ticket holders of their annual present containers at first of the common season.
Each corporations have ties to the 49ers. Avery Dennison is “The Official Slicing Edge Embellishment Companion” of the 49ers and Levi’s is the group’s marquee sponsor.
“This effort is a primary instance of associate cross-collaboration,” mentioned Kevin Hilton, VP of company partnerships on the 49ers. “We’re grateful to Avery Dennison for his or her proactive supply of NFC know-how to Levi’s, and thrilled that each one sides got here collectively to create this commemorative patch as a approach to thank season ticket holders in a particular, related approach.”
Avery Dennison mentioned the digitally enabled garment panorama gives a white house alternative for manufacturers, groups and leagues to foster fan engagement. The corporate has made a number of acquisitions over the previous 12 months, together with Lion Brothers, Thermopatch, and RTV Print that assist Embelex, its platform for on-product branding, graphics and trims footprint within the group sports activities market.
In September, Avery Dennison inked a take care of NBA Properties, Inc. to fabricate on-court and retail attire elaborations bearing the Nationwide Basketball Affiliation’s group marks, logos, fonts and different mental property. Different shoppers embrace Main League Soccer, Actual Madrid, the English Premier League, the Sacramento Kings and the Cleveland Cavaliers.
“In a aggressive panorama corresponding to skilled sports activities we anticipate additional adoption of those one-to-one fan engagements and new strains of communication to open. Potentialities are infinite,” mentioned Steve Mason, VP and normal supervisor Embelex, Avery Dennison.