That is the primary time that UNIQLO is offering attire for a nationwide crew in Southeast Asia. The Singapore crew clothes for the 2024 Summer season video games will largely comprise LifeWear objects out there at UNIQLO shops. SNPC selected LifeWear for its easy designs, top quality, and glorious performance primarily based on its “made for all” ethos, which they concluded would greatest respect the ethnic variety of athletes representing Singapore in worldwide competitors.
Talking on the event of the partnership, Yuki Yamada, Group Government Officer of Quick Retailing, CEO of UNIQLO Singapore, stated, “We’re honoured to help Singapore’s athletes and officers. These distinctive athletes are the true embodiment of the UNIQLO LifeWear philosophy of excellence, a ardour for fixed enchancment and a celebration of the human spirit. We are going to collaborate with them to assist encourage the following technology, develop LifeWear of the longer term, and alter the world for the higher.”
World attire big UNIQLO’s partnership with Singapore Nationwide Paralympic Council marks its first collaboration with a Southeast Asian nationwide crew.
The LifeWear attire, that includes Singaporean motifs, prioritizes consolation and performance.
Group initiatives embody participation within the Paralympic Fiesta and youth outreach for variety and inclusion.
Dr Teo-Koh Sock Miang, President of the Singapore Nationwide Paralympic Council, stated, “We’re grateful for UNIQLO’s help, which can assist the athletes shine in Paris. We stay up for collaborating with UNIQLO to construct a brighter and dynamic future by way of the ability of sports activities and clothes.”
LIFEWEAR DESIGNED FOR FUNCTION AND COMFORT
UNIQLO labored carefully with SNPC to thoughtfully curate a number of LifeWear attire that emphasises perform and luxury, whereas that includes trendy and complicated seems that signify Singapore and mix seamlessly with the cityscape of Paris.
A pink accent is utilized to the equipment and lining as a tribute to the Singapore nationwide colors. Touches of Singapore icons such because the orchid and the Singapore Lion Head image are mirrored thoughtfully within the ladies’s scarf and males’s tie alongside a color software of pink, white and blue to signify Singapore and France.
For journey and leisure, para-athletes will keep cool and cozy in UNIQLO’s signature AIRism and Dry-EX materials that adapt effectively to various environments, actions and temperatures.
UNIQLO’S COMMITMENT TO DIVERSITY AND INCLUSION
As a part of the partnership, UNIQLO may also undertake neighborhood contribution actions with the council and athletes.
UNIQLO can be collaborating within the inaugural Singapore Paralympic Fiesta to help Singapore’s Para Athletes. Held at Our Tampines Hub from 4 – 7 Might 2024, a UNIQLO Singapore crew of over 100 workers and household can be taking part within the Walkathon.
According to UNIQLO’s Subsequent Era Improvement Program, an initiative to encourage youngsters and youth to find a love of sport, UNIQLO may also be a part of SNPC on their colleges outreach efforts to boost consciousness on Range and Inclusion and incapacity inclusion with programmes reminiscent of UNIQLO Entry. UNIQLO, SNPC, and the athletes representing Singapore will collectively contribute to higher tomorrows by way of the ability of sports activities and clothes. UNIQLO will draw on this partnership to evolve in line with its ongoing quest for high quality, innovation, and sustainability.
Notice: The content material of this press launch has not been edited by Fibre2Fashion workers.
Fibre2Fashion Information Desk (RM)
