Sober Clothes: Joe McClelland launches vary of waterproof T-shirts for nights out

Sober Clothes: Joe McClelland launches vary of waterproof T-shirts for nights out

Effectively, one Co Armagh man is on a mission to cease this ruining nights out throughout the province.

Joe McClelland (19), from Newtownhamilton, has launched a line of waterproof T-shirts referred to as Sober Clothes.

“I used to be in my auntie’s home the following morning after an evening out and I used to be scrolling by a couple of pictures and noticed that my prime was destroyed by drink,” he stated.

Shortly earlier than this, Joe had determined to stop consuming. He stated he nonetheless loved going out when sober however was turning into more and more pissed off with drinks being spilt. So he determined to search for a water-resistant prime he may put on when out.

He defined: “I knew waterproof clothes existed, however I couldn’t discover a correct clothes model that laid out in going out gear.”

Because of this, he determined to develop his personal model of T-shirts.

“I reached out and acquired a pattern order of the product. I did an unboxing video in my home and posted it to TikTok.

“Individuals completely cherished it, everybody needed one — the views skyrocketed.

“I used to be getting a great deal of feedback asking, ‘The place do I get this?’ which blew my thoughts as a result of then I assumed, ‘This might truly work’.”

Joe McClelland and Connor Reavey of Sober Clothes

Since saying the T-shirts, Joe has been requested plenty of questions on how they work.

He assured his followers that they are often washed and can stay waterproof.

“You may put them in a 30-30 wash and allow them to air dry and they’ll keep waterproof,” he stated.

Joe determined to surrender booze with a buddy to organize for a triathlon however rapidly realised he most popular the sober way of life.

“We have been going out and having no alcohol and realised we have been having simply as a lot enjoyable as once we have been consuming and we have been chopping out all the destructive issues,” he stated.

With the identify of the model, he hopes this encourages extra folks to really feel snug about their sobriety.

“I believe folks really feel a bit awkward about it, nevertheless it’s actually not that large of a deal,” he stated.

“In the beginning you is perhaps a bit nervous about what folks may say to you, however after a couple of nights out, it’s grand.

“The primary factor I might say to folks is the factor that makes you awkward isn’t having a drink in your hand, so all the time simply have one thing in your hand.”

He takes inspiration from different clothes manufacturers and hopes to proceed to develop extra T-shirts for a bigger viewers.

“I look as much as Ben Francis, he’s the Gymshark proprietor and has constructed an enormous neighborhood round his clothes model which I believe is totally superb.

“I’d like to have everybody, all my followers really feel like they’re concerned within the journey.”

The T-shirts have solely been accessible for a month however Joe has already acquired constructive suggestions.

“I acquired talked about in a video and it was a woman down in Cork receiving her Sober prime, which I assumed was unreal to see, she was amazed by how good it really works,” he stated.

“I’ve acquired a couple of extra movies despatched to me of individuals attempting it out and it’s unreal to see the way it went from an thought to truly being in folks’s arms,” he stated.

Joe additionally stated he acquired a number of feedback asking for a water-resistant T-shirt particularly for ladies.

He hopes that is one thing he can develop quickly.

“For the ladies’s prime, I put up a couple of examples on my social media accounts of various types of tops.

“Totally different colors to get everybody concerned, so hopefully when it comes out it’s one thing everybody will like,” he stated.

Joe’s additionally trying to develop a prime for individuals who aren’t sober however nonetheless need to put on a water-resistant T-shirt when out.

“Everybody needed one however there was an enormous factor round folks which can be nonetheless consuming.

They have been saying, ‘I wouldn’t actually need to put on out a prime that claims sober on it, so the following thought is ‘sober’ with a cross by it.

“This implies people who find themselves nonetheless consuming can have the waterproof prime too.”

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