Fashion Point Ltd. – a leading knit garment manufacturer based out of Dhaka – has been on a growth trajectory lately, despite market fluctuations.
The company was founded in 1998 and today it produces approximately one million knit garments per month. These are sent to countries like the EU, China, South Korea, among other markets.
Fashion Point Chairman KK Das stated that the company receives a lot of inquiries from South Korean markets. Therefore, there’s a need for increased capacity to handle these orders.
“I do not want to go big rather strategic expansion at small scale is what I am looking for,” mentioned Das in an exclusive discussion with Apparel Resources.
Das also stated that only 10 lines of clothing were produced to start the business, which was 24 years ago. The company’s total sales are approximately US$ 22,000
“We gradually expanded our business over the years. Rented space wasn’t allowing us to keep costs low and see any profits, therefore we purchased our own facility and shifted our entire operation there in 2010,” averred Das, adding, “Basic products will not fetch you good revenues if capacities aren’t good enough to accommodate bulk orders. We started doing hoodies, jackets and fleece jackets for men, women and kids and created our own niche in these categories”
Fashion Point noticed a high demand for these products in India and has increased its knit garment capacity by 20%. This will increase the monthly installed capacity to approximately 1.20million pieces.
Further explaining about people’s role in the company’s growth, Das said automation is necessary to pace up with global trends but importance of people who are churning garments day in and day out can’t be neglected either.
“Our workforce is contributing to my growth and, I believe, they are the reason that today we have crossed an annual turnover of US $ 30 million. As we are increasing capacities, this will help us generate more employment in the country,” concluded Das.