Keypoint Intelligence evaluates and forecasts the Direct to Garment Market for 2021-2026

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Direct-to-garment printing in 2021 was worth $10.5 billion worldwide. It is projected to rise to $21.3 billion by 2026.

Keypoint Intelligence has published a market outlook for DTG printers in the years 2021-2026. This forecast covers devices that can be used for DTG printing. It includes devices such as desktop and industrial printers, with multiple platens. The printers include toner transfer (EP), which are competitive in the entry-level market at low prices. The forecast delivers separate pivot tables that include direct-to-film (DTF), placement figures.

Direct-to–garment printing involves digitally printing textiles and clothing using inkjet technology. Inkjet deposition and print transport are common options. When combined, they allow for printing on final garments.

Based on placement data from major vendors, and analyzing the capabilities of DTG printers used in both industrial and commercial settings, we have calculated 2021’s market share for DTG printing machines. Based on market trends, the forecast for 2026 can be broken down into the following regions.

  •      Asia Pacific (APAC)
  •      Europe Middle East & Africa (EMEA)
  •      North America (NA)
  •      South & Latin America (SLA)

Data gathering and forecasting were completed after the COVID-19 pandemic had ended. However, there is still economic disruption as the global economy struggles for a resurgence. The global supply chain disruptions that affect parts and consumables worldwide, as well labor shortages that disrupt normal business operations, continue to have an impact on the world’s economy.

“In 2021, direct-to-garment printing worldwide reached $10.5 billion in print value and is expected to reach $21.3 billion by 2026,” claims Johnny Shell, Principal Analyst at Keypoint Intelligence. “Digitally printed garments reached 958 million pieces printed worldwide with a projected CAGR of 16.8% thru 2026.”

The integration of workflow automation with online marketplaces like Amazon and Shopify is a continuing trend. It is now available both from OEMs as well as third-party suppliers, which has a negative impact on the market. Additionally, speed gap between commercial and industrial mid-level printers is closing and faster industrial high-level DTG printers dismiss the notion that “digital is too slow.” Growth in global e-commerce is expected to continue, reaching a 24.5% share by 2025 and digitally printed apparel continues to trend in the e-commerce direction.

The 2021-2026 Direct-to-Garment Market Forecast report can be purchased separately or as part of a subscription to other research provided by Keypoint Intelligence’s Functional and Industrial Printing Service.

Please click here to find out more about this report.

About Keypoint Intelligence

Keypoint Intelligence’s independent lab testing, extensive market research, and hands-on testing has helped clients in digital imaging for over 60 years. This has allowed them to achieve product and sales growth. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. This mission-critical information has been used by customers to make strategic decisions, enable sales and improve bottom line. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.

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