Benefit ColorGraphics, mentioned to be the fast-growing LA-based printer counting the world’s most outstanding manufacturers and commerce printers amongst its clientele, has ordered its second Landa digital printing press, the businesses mentioned lately. Scheduled for supply by the tip of 2024, Benefit’s S11P will embrace 7 colours and the brand new 11K module supporting 11,200 SPH.
The Landa S11 and S11P presses and modules turned commercially out there at drupa 2024.
“Benefit ColorGraphics has persistently pushed the boundaries of client communications and advertising, incomes the corporate a seat on the desk with a few of the world’s most prestigious suppliers,” says Landa’s chief enterprise officer, Sharon Cohen. “As such, we’re grateful that Tom’s staff demonstrates the distinctive talents, sustainable benefits, and total worth of our know-how with each Landa job that goes out the door.
“Landa can also be cognizant of our tasks to such a tremendous accomplice,” Cohen continues. “We belief Benefit’s unique understanding of the dynamic consumerist surroundings we’re in right this moment, and look ahead to persevering with the shut, collaborative relationship that enables us to include necessities and preferences accordingly, as we transfer ahead.”
Benefit CEO and president Tom Ling says that the primary Landa press not solely met the corporate’s must accommodate excessive volumes of B1 offset work; it additionally gave Benefit the flexibility to reply to rapidly-growing demand for personalised print and unsolicited mail alternatives. The corporate can also be increasing its pharmaceutical and well being and wonder service areas, making the S11P’s capabilities particularly related for Benefit’s subsequent stage of development.
“Landa made it potential for us to flee from what had develop into a continuing “placing out fires” mode by getting our B1 work, and rising personalised and unsolicited mail jobs, underneath management,” Ling says. “We obtained the work completed in a fraction of the time and reached sustainability and waste discount objectives a lot sooner than we anticipated.”
Within the 2+ years because it took supply of the primary Landa, Ling says the corporate has been capable of increase its providers in addition to open new manufacturing amenities to serve its rising buyer base. “We’re including every kind of choices and shifting into new verticals,” he says.
“And it’s not like we’re solely including work for the Landa presses,” Ling says. “Nevertheless it’s the Landa that allowed us so as to add the work. And now, with a second Landa press, we’ll be capable to do way more.”
