For those new to labelling, it can be tricky. But if done correctly, labelling can help you mention the right information and improve your product’s appearance.
It can cause confusion, waste of time and money, and lead to frustration. To ensure a smooth label printing process, here are some tips on what to do – and what not to do.
Label Printing: What You Need to Know
1. Select the best material for your label
There are many options for label materials. You should consider how long it must last, and how many wear and tear you will need to it.
If labels are going to be subjected to heat or moisture for an extended time, you should opt for waterproof material. If you need something stronger, choose high-quality papers or plastic stocks.
It is crucial to choose the correct material to ensure your label stands out in any environment.
2. Check out Safety Requirements
Safety guidelines are the next important aspect of labels. A country’s health and safety regulations must be meticulously followed while deciding on the label design. Labels should include all regulations including important warnings and cautions, ingredients lists, shelf life and any other guidelines.
A brand that uses a product without safety information is less likely to be able to rebound from negative publicity.
3. Do Use Your Colour Palettes
You cannot use random colours in your labels. They should be carefully chosen. Because they are related to marketing, colours are very important.
Before placing your order for custom labels printing, you should be cautious about choosing colours. Avoid using too many colors when creating indoor labelling stickers or labels, particularly if they will be attached to a product.
4. Stories can be added
Labels can mean anything. A label can be anything. It might be a simple piece of paper with information on your product or it may be a story about your brand/product.
Storytelling is the best way to show your customers these distinctive features. Your product’s story should be focused on one distinctive feature that is appealing to your targeted segment.
By describing your company in a unique and attractive way, you can engage customers to give the feeling that they are part of this event. You can foster inclusivity and loyalty immediately.
5. Professional Printing Services
It’s always better to have a professional printer create custom labels instead of attempting them yourself at home using an inkjet printer or DIY kit from a local store.
Professional printers employ high-quality presses that can produce higher quantities than their home printers. This ensures consistent results for all labels that are printed simultaneously.
These presses also require less hand-work than those used for home printing. This allows for more precise results and less work in a shorter time.
Professional printing services are a must, regardless of how small or large your company is.
The Don’ts of Label Printing
1. Don’t Underestimate Finishes
When choosing materials, another factor to consider is their finish. You have the option of matte, glossy, or metallic foil stamping. There is also an embossing option.
Finishes can enhance your labels’ appearance and can protect them from UV damage. So you should consider which finish best suits your product’s needs to get the most out of each label.
2. Don’t Overcrowd the Label
One of the most popular ideas in labelling is the idea that simple is better. Although product labels have limited space, if you use it well, all information can be conveyed to the customer without being overwhelming.
Always prioritise your content. You need to know what content should be on the site or via social media. Complex product labels can make consumers feel uncomfortable.
3. Don’t Make Deceptive Claims
Nowadays, consumers want companies that care about the environment as well as goods. You should not make claims that your products are environmentally friendly if they’re not. It will be a serious error if you can’t check the truth of a claim you make about your product’s health, environment, or other aspects.
Both consumers and the authorities are increasingly aware of fraudulent advertising tactics and labels, and are taking steps to crack down on any businesses engaged in such dishonesty. Therefore, avoid jeopardising your brand’s credibility or reputation only to offer consumers what they want to hear.
The Final Word
It shouldn’t take long to make beautiful custom labels that will set your product apart from the competition.
By following these simple dos and don’ts, you can achieve great results with your labels. These are great tips for label printing, regardless of whether you’re just getting started or an expert.
We trust that you find this informative and helpful. Send us an email DAL Find out more about printing labels and label design. DAL is here to help you with all aspects of labelling, whether it’s removable or thermal.