VALHALLA, N.Y., March 03, 2023 (GLOBE NEWSWIRE) — FUJIFILM North America Corporation’s Electronic Imaging Division announced today that for the first time ever, it will offer hands-on opportunities for show attendees at the 2023 Wedding and Portrait Photographers International Expo (WPPI) to experience its native Frame.io Camera to Cloud (C2C) integration, a world-first feature for digital still cameras. WPPI’s event will be held at Las Vegas’ Mirage Convention Center, from March 6-9th 2023.
The Frame.io C2C integration will be available via a free firmware update for Fujifilm’s flagship X Series FUJIFILM X-H2S and FUJIFILM X-H2 mirrorless digital cameras this spring. Originally as the outcome of a development partnership with Adobe announced in October 2022, the forthcoming firmware update allows for images and video to be created on the FUJIFILM X-H2S and FUJIFILM X-H2 digital cameras and then shared effortlessly to the Frame.io cloud platform for collaborative editing, from nearly anywhere in the world with internet connectivity* [1]. This function allows you to use images or videos in real-time discussions, collaborations, and even a discussion. You can also send them off for post-production as soon as they are created.
“Our Frame.io Camera to Cloud integration will help portrait, event, and wedding photographers save hours, and in some cases days, when it comes to editing and delivering images to their clients,” said Victor Ha, vice president of Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “I am especially excited to demonstrate our automated cloud workflow with SmugMug and ImagenAI because it shows how powerful our Frame.io Camera to Cloud integration can be when it’s combined with other Frame.io integrations.”
When paired with SmugMug and ImagenAI, Fujifilm’s in-camera integration with Frame.io C2C allows for a completely automated workflow that can build SmugMug image galleries to sell prints and downloads from images that are automatically edited with ImagenAI’s automated AI Algorithm. Frame.io receives the images from any FUJIFILM X Series camera within minutes. “Something like this has never existed before and it’s certainly game-changing for so many photographers. We’re all really proud of it,” said Ha.
Fujifilm will host several interactive events at WPPI. Show attendees can get hands-on with FUJIFILM X Series gear and try the upcoming Frame.io integration.
March 6 – Registration for Day Photo Walk Experience and Opening Night Party
From 4 – 7 P.M. WPPI attendees are invited to take a “Walk in the Clouds,” Fujifilm’s themed photo walk experience throughout the Mirage property. Fujifilm staff will lead participants in small groups to specially-curated photo pop-ups featuring Las Vegas themes. These include an Elvis-officiated wedding, showgirl-themed sets, and scenes inspired by The Hangover. “At each station, participants will be encouraged to test drive the native Frame.io C2C integrations for X-H2S and X-H2 and to experience the benefits of automated cloud workflows firsthand,” said Ha. They will also have the opportunity to meet and engage with members of the Fujifilm team afterwards at the Mirage’s centrally located Center Bar. The photo walk is limited in availability. Small groups will continue the adventure until 7 p.m.
From 8 – 11P.M., Fujifilm will be the title sponsor of WPPI’s Opening Night Party at the Capri Lounge, which has been exclusively reserved for all WPPI attendees to join, free of charge. Party goers will see a fully automated cloud workflow deliver images for print and to online galleries within minutes of being made on Fujifilm’s cloud-enabled X-H2S and X-H2 mirrorless digital cameras. Using the C2C workflow in conjunction with ImagenAI, and Smug Mug, images made during the party will be printed and delivered onsite by Fujifilm, while SmugMug automatically creates online galleries from the images that have been edited with ImagenAI’s automated AI editing tools.
March 7 – 9 – C2C Activities Continue on the WPPI Trade Show Floor
The WPPI conference will host educational sessions about automated cloud workflows, which are presented by Fujifilm, Frame.io and ImagenAI experts. They will also be hosted at the Fujifilm Cloud Workflow Theater (Booth#1225). There will also be loaner equipment, check-and-cleans, as well as shooting areas for still and video. You can find a full list of the educational classes offered during these days by clicking here.
“Fujifilm is collaborating with Frame.io technology partners at WPPI to show attendees the true power of automated cloud workflows by demonstrating how they can save time editing and delivering images by using the cloud-enabled FUJIFILM X-H2S and X-H2 mirrorless digital cameras,” said Ha.
Frame.io facilitates creative processes by centralizing resources and feedback on the cloud. The cloud allows remote collaboration between creative teams, securely and instantly from any location in the world. Frame.io integrates natively with FUJIFILM XH2S mirrorless digital cameras. Images and videos can automatically be uploaded directly to Frame.io from any camera via a simple Wi-Fi connection. They are available within minutes after being created.
ImagenAI’s AI-algorithm helps photographers batch edit images in Lightroom Classic consistently and accurately at speeds of less than a 1/2 second per photo. With Frame.io and Fujifilm, ImagenAI is expanding its cloud-first editing tool to provide a purely automated solution for image-makers using Fujifilm’s native Frame.io C2C integration. Frame.io will automatically process a raw image from the FUJIFILM XH2S/X-H2 digital cameras via C2C. It is then automatically edited and put into Frame.io by ImagenAI in a pair JPG or XMP. This allows for later adjustments and preserves all the benefits of a RAW workflow.
SmugMug is a platform that allows photographers to share and sell their photos. They are now the first company to offer true camera-to gallery functionality thanks to their collaboration with Fujifilm. Now, RAW and JPEG images made using the X-H2S or X-H2 camera’s native Frame.io C2C integrations will be instantly viewable, shareable, printable, and able to be sold on SmugMug anywhere in the world where SmugMug is offered and available.
Skylum is the creator of many photo editing software products. ClearCut PRO will be unveiled by Skylum. This professional tool combines AI with Fujifilm’s Frame.io C2C integration. ClearCut PRO automatically removes backgrounds from photos, without any extra editing tools or software. This tool is ideal for ecommerce, whether you are selling products online, or if your brand, photographer, or designer wants background-free images.
Timing and Location
FUJIFILM North America Corporation’s Electronic Imaging Division will be onsite at WPPI, Booth 1225, at the Mirage Convention Center in Las Vegas, Nevada, from March 6-9, 2023. For more information, visit https://wppiexpo.com/attendee/experiences/.
Fujifilm
FUJIFILM America Corporation is a marketing subsidiary to FUJIFILM America Corporation. It consists of five operational divisions as well one subsidiary. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX® line of instant cameras and accessories. Electronic Imaging Division sells digital content creation tools, consumer cameras and lenses. The Graphic Systems Division provides products and services for the graphic printing sector. The Optical Devices Division supplies optical lenses to broadcast, cinematography and closed circuit television. It also sells binoculars, as well as other optical imaging products. New products are developed using Fujifilm technology by the Industrial and Corporate New Business Development Division. FUJIFILM Canada Inc. is a Canadian distributor of FUJIFILM products.
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FUJIFILM Holdings Corporation Tokyo leverages its knowledge and unique core technologies in order to bring Value from Innovation into our products and service segments in healthcare, materials and business innovation. The relentless pursuit for innovation is aimed at enhancing people’s lives and providing social value. Fujifilm is dedicated to good corporate citizenship as well as responsible environmental stewardship. For more information about Fujifilm’s Sustainable Value Plan 2030, click here.
Global revenues for the fiscal year ending March 31st 2022 were approximately 2.5 trillion yen or 21 billion USD, at a currency rate of 122yen/dollar. For more information, please visit: www.fujifilmholdings.com.
FUJIFILM trademark is owned by FUJIFILM Corporation or its affiliates. Adobe, Frame.io and ImagenAI are trademarks owned by their third-party proprietors.
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[1] * FUJIFILM FT-XH file transmitter accessory and an active internet connection required for full functionality
Daniel Carpenter FUJIFILM Holdings America Corporation 9145292417 [email protected]