House of Varada Refines Luxury With Its Resort Wear Collection

The “accessible luxury” brand allows its customers to flaunt exclusive garbs without spending a fortune 

December 21India’s luxury fashion has been limited to high-end formal wear (suits, tuxedos etc.). Exclusive traditional wear such as sarees and sherwanis. House of Varada is aiming to change the industry by offering luxury resort wear and beachwear. It designs clothing that is tailored to customers who love to spend time at resorts and sunbathing on the beaches.

Anant Singh and Kinjal Sing founded House of Varada. The couple focuses on designing chic garments for their customers while keeping in mind the brand’s USPs. House of Varada does not have an inventory and produces handcrafted goods in a totally hands-off manner. All of the brand’s garments are made to order, adding a personal touch to its relationship with the customers. House of Varada also works closely with local artisans in order to promote the overall development of all those involved in the ecosystem. When designing a garment, House of Varada is meticulous about every detail.

Kinjal Singh is a stylist and brings extensive industry knowledge to her resort wear line. Kinjal Singh has been fascinated with how resort and beach wear is designed. She wants to make these products more affordable for the public. She has been a fashionista since childhood. Sunny Leone and Neha Dhupia are just two examples of her achievements. Kinjal learned her craft by working alongside some of India’s most renowned designers, like Sanchita Jampur and Nida Moood.

House of Varada is an “accessible luxury” brand. It finds the sweet spot between luxury wear and apparel that doesn’t dig holes too deep in the customers’ pockets. House of Varada was founded with the goal of making it easy for customers to access high-end luxury clothing while still being able to afford them. By creating elegant resort and beach wear, it is keen to grow this sector. Although there is a demand for luxury, accessible wear has never been met by many companies. House of Varada capitalizes on this potential, giving its customers the freedom to dress themselves according to their own preferences.

As House of Varada’s apparel is designed for beaches and resorts, the brand emphasises comfort along with style. It does not want to compromise the customers’ comfort for aesthetics. “People wearing House of Varada should feel comfortable while looking stylish,” says Anant Singh.

House of Varada, according to Kinjal Singh, is more accessible and less aspirational as a brand. She says, “While most high-end luxury brands across the world are highly aspirational, they are often limited to a few window-shopping trips. House of Varada is a luxury resort brand and beachwear that can be easily accessed by everyone. It is an ideal blend of luxury, comfort, and aesthetics that makes every trip to a beach memorable!”

Click here to learn more and visit House of Varada’s Instagram page.

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