Movie star, fashion guru.
Angelina Jolie applied for trademark Atelier Jolie. She plans to launch a line of clothing and jewelry, according to the Sun.
Angelina has been working on this project for well over a year and she hopes the trademark will be approved so she can move forward in her new venture,” a source told the outlet.
“The trademark covers everything from custom-made jewelry to couture clothing and tailoring. She is a huge advocate for sustainable fashion and this is something the brand will have a major focus on.”
Added the insider, “The plan is still very much in its infancy but the wheels are in motion.”
Page Six Style obtained Jolie’s application, which was filed on May 11, 2022 with the US Patent and Trademark Office (USPTO), backing up the Sun’s report.
Indeed, the trademark covers “custom jewelry” and “vintage and couture clothing and fashion accessories,” as well as handbags, footwear and even home items ranging from linens to furniture.
This wouldn’t be Jolie’s first foray into jewelry design. She collaborated more than 10 years ago with Robert Procop on Style of Jolie, the collection that was inspired by her stunning emerald-cut engagement band from Brad Pitt.
“Angelina has a creative mind and we work well together. She’s very hands-on and very methodical,” Procop told British Vogue in 2012 of the collaboration, proceeds from which benefited Jolie’s charity, the Education Partnership for Children of Conflict.
And style savvy clearly runs in the family; Jolie’s eldest daughter, Zahara, created her own Zahara Collection with Procop in 2019, when she was only 14 years old.
And like her mother’s line, Zahara’s had a charitable component.
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All proceeds of her items were donated by the teen to House of Ruth Shelters in Los Angeles, which is a shelter for children and women who have been battered.
Considering the Oscar winner’s record of impeccable red carpet looks — some of which she’s passed down to her kids — we can likely expect to see the whole Jolie brood decked out in her designs in the not-too-distant future.