Mina Print is now Nationwide Workwear. This is part of the shift from large-format prints to customised clothing for companies.
Nationwide Workwear announced the name change on September 1, after 10 years of Mina Print.
Blackpool will focus its efforts on embroidery and direct to-garment printing (DTG), but plans to grow into direct to-film printing (DTF) to broaden its product range.
Nationwide Workwear’s managing director, Jake Adams, said it had been a difficult decision, but that demand for branded workwear had surpassed all of its existing product lines of print marketing materials, banners, and signage.
He said Printweek: “We were at a crossroads, where we had to decide between investing a lot of money in bringing the general print in-house, and investing that money in growing the branded workwear and garment side of the company.”
Workwear, he added, made up about 80% of the company’s revenue stream, and unlike some of its other printing streams, was produced completely in-house.
“Ultimately, our long-term goal was to be a branded workwear supplier and move away from being a general printer anyway. It just made sense to do that now,” Adams said.
Nationwide Workwear, which turned over around £420,000 last year, deals largely with the healthcare sector and on-site work, such as warehouses.
In addition to its embroidery, DTG printing has been done by the company since 2021 using its Brother GTX printers and Epson F2100 printers.
With the Resolute R-Jet Pro shaker unit and Resolute R-Jet Pro, DTF printing will be expanded by the company. It is expected to open in October.
As part of the company’s shift towards workwear, it will sell off its two HP large-format printers, the Latex 335 and Latex 560.