Want to buy a designer garment but can’t afford it? It’s time to embrace rental fashion.
Passion for Fashion is a brand that offers a wide range of designer brands, including Alemais Loueve Aje Cult Gaia and Loueve Aje, at a fractional price of retail.
Ekaterina Richson launched the Gold Coast-based label with the goal of giving fashion lovers the chance to wear their favorite labels, while also supporting the sustainable concept of wearing clothing once, then passing it on to another person.
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Ekaterina was motivated to create the platform when she saw the impact of textile waste and realized that there was something wrong with fashion, one of her passions.
Determined to transform the way we consume fashion, Ekaterina launched Passion for Fashion, which is a rental platform that has been designed to be both “gentle on your pocket and the planet”.
“To me, Passion For Fashion is more than just a rental platform, it is a platfrom that can make a difference for the community and also contribute to a better and more sustainable future,” Ekaterina says.
“We are powering the community to save time, money and have more fun getting dressed.”
The Cult Serita Knit dress, available for rental at $120 on the Passion for Fashion site is one of the highlights.
This “cult” buy typically retails for $426, and has been spotted on a number of celebrities and It girls.
A highlight of this collection is the Seeker Linen Midi by Alemais. This dress can be hired for just $120.
This Alemais Seeker Sundress features an empire waistline, full skirt and a Lou Benesch playful print.
Some love the Monument Tulip Maxi Dress from Aje. It can be rented at $140, but it costs typically $238.
The website works in that you select the size you’d like to rent, pick your particular dates (Passion for Fashion say a day or two before your event is best) and how long you’d like it for.
After that, simply pay and return your item to the pre-paid packet you will find in your delivery. Enjoy your product while it is still available.
It’s not just dresses available on Passion for Fashion either.
Dior 30 Montaigne Rose des Vents Calfskin Bag and Dior Saddlebag are both available at $180.
“I contacted Passion for Fashion the day before my event, and she was very responsive, so easy to deal with and catered to my last minute requests. A great overall experience! The dress is beautiful and brand new. I appreciate your quick response. Highly recommend!” one reviewer wrote.
“Absolutely 10/10! This lender was super friendly and very easy to get in touch with! She helped me try the dresses on and provided incredible customer service. PFF was able to help me with the try-ons and had incredible customer service! The dress that I rented received many complements. Great experience thank you!” another said.
A third added: “Loved hiring from Passion For Fashion! Delivery was fast and smooth. They are a great company to work with! Recommend 100 per cent!”
Visit this page to find out all about Passion for Fashion.