Canada Goose X Reformation Collaboration: Style and Sustainability

It is an ongoing challenge to solve the winter weather dilemma. Do you want to look stylish or stay warm? Canada Goose and Reformation worked together for the very first time. “Canada Goose and Reformation each have a rich heritage and strong identity and right from the start we shared a vision that this project would equally reflect the DNA of both brands,” says Woody Blackford, Chief Product Officer of Canada Goose. “I think we are truly delivering on that promise, with a collection that fuses key elements from both sides and creates something unexpected and unique—what stands out to me is how we’ve captured the functionality and performance of Canada Goose with the feminine aesthetic and playful colors and prints from Reformation.”

Available now, the seven-piece collection melds Canada Goose’s cozy warmth and cold weather protection with Reformation’s enchanting, vintage-inspired aesthetic. You’ll be warm in winter with bold colors and pretty prints. Reversible puffers are available in a variety of styles, including parkas, vests and jackets. The first Canadian Goose headscarf is included. Fabrics like Recycled Feather-Light Ripstop and Performance Satin fabrics live up to the outfitter’s reputation.

“Our goal was to take Canada Goose’s exceptional technical design and give it a vintage twist,” says Hali Borenstein, CEO of Reformation. “Reformation started as a vintage store originally, and our designs are heavily inspired by vintage prints and styles today. We worked closely with the Canada Goose team to curate an assortment of best-selling silhouettes that we thought the Reformation customer would love, and also developed an all-new cropped puffer and vest that felt trend-relevant.”

The collaboration is all about sustainability, incorporating Canada Goose’s HUMANATURE platform and Reformation’s commitment to eco-minded fashion. It is intended to be worn over and over again, with the intention of being passed on for future generations. That’s why there is a “Loved By” label in the interior lining of each jacket and vest where the wearer can write in their name, and when the style is ready to be passed down, it can be filled in with the names of friends and family as the garments are shared and reused.

“Both Canada Goose’s and Reformation’s sustainability priorities were paramount as we worked together to meet both of our standards in the creation of this collection,” Blackford says. “The lifecycle of a garment is something we always consider. Our products are crafted to last with the intention that they will eventually get passed down from one wearer to another which expands the products’ lifecycle for years. To create unique pieces, we wanted the fabric to have more texture. We introduced the recycled Performance Satin fabric to keep sustainability in mind. This is a new design that meets our sustainability standards. As with all our collaborations, we had a thoughtful approach in choosing durable fabrics, and designing silhouettes that are timeless to keep these pieces in rotation in our wardrobes for years to come.”

Borenstein was incredibly happy to finally see the collaboration come to fruition after more than a year of planning. “It’s always been important to us to create a conscious brand where ‘green’ fashion doesn’t mean compromising style. Limited-run designs are available for those who want to live well and look great. We combine stylish vintage-inspired designs with sustainable techniques. We wanted to combine our passion for vintage patterns and prints into outerwear that combines style, durability, warmth, and style. What we’ve come up with is a win-win, enabling our customers to look and do good while staying warm.”

They worked together closely to make sure the design was balanced and highlighted elements. “Reformation was the perfect partner as it’s known for its femininity, playful colors and prints—which is something unexpected for our brand,” Blackford says. “We wanted to tap into Reformation’s community, and together, previewed numerous fabrics and colorways that were narrowed down to fit that aesthetic and mindset of that target audience. To ensure that the pieces would be suitable for our clients, we made sure to choose the right styles, colours, prints and fits. We also wanted to offer styling options such as mixing and matching. The little details were important, like creating a solid or reversible jacket to allow our customers to choose how they want to dress it. We also took care to match the Dyed to Match trims on the zippers and the tonal disks. Each piece showcases the synergistic marriage of unique textiles and prints with iconic fashion and functional silhouettes.”

Whether it’s snowing, raining, sleeting or simply very, very cold, the Canada Goose x Reformation collaboration will keep you warm and chic all winter. It’s the ultimate example of fashion meets function.